The digital brain that
turns data into sales
Move from intuition to prediction. vrein.ai understands every user in real-time to trigger the perfect move: on-site recommendations and automated emails featuring the right product, at the right time.
Platform
Benefits and Solutions
Carousels
Display products dynamically based on each user’s activity or your business priorities. They can be personalized in real time, based on browsing history, or configured to highlight rankings, offers, and related products.
Email Marketing
Hyper-relevant email campaigns that adapt to each user’s interests and behavior. Product recommendations can be generated in real time or based on user history, ensuring personalized and relevant content that boosts conversion.
CDP (Customer Data Platform)
A platform that unifies and organizes historical user data from multiple channels. It allows you to segment audiences based on behavior and create consistent, personalized experiences across your entire eCommerce.
Neural – AI Assistant
Assists in building email marketing campaigns by suggesting content and configurations based on user behavior. Recommends products for generic carousels and proposes segments and audiences based on purchase and browsing history, enabling faster and more effective decisions.
Personalized Banners
Dynamic banners tailored to each user profile. They can be triggered by location, time, or browsing behavior to ensure the displayed content is relevant in every context.
Product Recommendation Engine
An AI engine that predicts and displays the most relevant products for each customer, combining browsing data with business criteria. It offers personalized, hyper-personalized, cross-selling, and popularity-based recommendations in formats such as carousels, banners, and email marketing.
Integrations
Available connectors
Modules
Main features
Sales A/B Testing
Compare your eCommerce performance with and without Vrein to evaluate real impact on sales, conversions, and user experience. Identify the platform’s added value with concrete data.
Product Performance Metrics
Access detailed insights on sales, interactions, and conversions for each product in your eCommerce. Discover which items drive the most impact and refine your commercial strategy based on real results.
Cross-Selling & Up-Selling Carousels
Show related or complementary products to what users are viewing or buying. This helps increase average order value and improve the shopping experience with relevant recommendations.
Abandoned Cart Recovery
Automatically send emails to users who left items in their cart without completing the purchase. Remind them of their interest, encourage conversion, and reduce sales loss.
Audience Creation and Lead Segmentation
Group users based on their behavior, interests, or historical data to build precise audiences. This enables you to personalize campaigns and maximize your marketing effectiveness.
Website Personalization
Adapt your eCommerce content, products, and promotions according to each user’s profile and behavior. Deliver unique experiences that increase relevance and conversion with every visit.
Integration with VTEX and Magento
We connect our platform natively with VTEX and Magento for fast, frictionless implementation. This allows you to leverage all personalization and analytics features directly within your eCommerce.
Differentiation in Hot Sale Campaigns
Boost your eCommerce during massive campaigns like Hot Sale by standing out with personalized experiences. Offer unique recommendations, promotions, and messages that attract attention and prevent customer loss to competitors.
Cases
Success Stories
On City
"Vrein provides us with the intelligence and flexibility
that takes our platform to the next level. Its
ultra-personalization tools allow us to create unique
experiences without having to manually build collections or
promotions."
With the CDP, we can reach multiple audiences with different
interests at the same time and also execute true one-to-one
marketing: each user receives personalized communications
based on their behavior and business rules — something that
would be impossible without Vrein.
Andrés Zaied
Digital Channels Manager
Topper
What was your main challenge before using Vrein?
“Our main challenge before implementing Vrein was the lack
of relevance and operational inefficiency in the visual
communication on our website, with a strong dependence on
static banners or very broad manual segmentations.”
What positive results or benefits did you achieve by
implementing Vrein?
“The key benefit was algorithmic and automated
personalization, which led to a direct improvement in
business metrics by aligning visual content with user
purchase intent, generating a positive and measurable return
on investment (ROI) and conversion rates above 1%.”
Soraya Barba Kehdy
Ecommerce Manager
CLIENTS
Those who trust
TEAM
Who we are
History
We have been innovating since 1997. We were pioneers in building
the region’s digital ecosystem and grew alongside eCommerce,
understanding that relevance is key to conversion.
We left behind the era of simply “implementing stores” to focus
on “empowering them.” We created vrein.ai, a Marketing
Automation and Artificial Intelligence platform that eliminates
manual work and delivers exactly what users are looking for, at
the right moment.
With Newdigitalway’s legacy of excellence and more than 25 years
of experience from our founding partners, we support leading
brands not only with tools, but also with a clear vision: to
turn technology into the engine of your business growth.
Hector A. Sierra
Founder / Partner - CEO
Roberto Cibrián Campoy
Founder / Partner & CSO
Hernan Coronel
Account Leader
Nicolás Canton
CMOFAQ
Frequently Asked Questions
What is vrein.ai, and who is it intended for?
vrein.ai is a Marketing Automation and Artificial Intelligence platform for e-Commerce. It is designed for medium and large retailers and online stores that want to personalize their customers' experience at scale—by recommending products, automating emails, and recovering lost sales—without having to do it manually.
What features does the platform include?
vrein.ai includes: a product recommendation engine (on-site, email, and banners); a Customer Data Platform (CDP) for unifying and segmenting audiences; automated and hyper-personalized email marketing; dynamic cross-selling and up-selling carousels; behavior-driven personalized banners; abandoned cart recovery; A/B testing with incremental and neural measurement; and an AI assistant for building campaigns.
Which e-Commerce platforms does vrein.ai integrate with?
We offer native integrations with the most widely used platforms in Latin America: VTEX, Tiendanube, WooCommerce, Magento, and UAMI.ai. Our team handles the implementation, so no extensive development work is required on the client’s part.
How long does it take to implement vrein.ai?
Implementation time varies depending on the platform and the complexity of the integration, but in most cases, the initial onboarding is completed within 1 to 2 weeks. Our team guides you through the process, from technical integration to setting up your first campaigns and automations.
What is Neural, and how does it help in everyday life?
Neural is the artificial intelligence assistant built into vrein.ai. It allows users to create campaigns with step-by-step guidance, suggests audience segments, recommends automation settings, and helps the marketing team make decisions faster—all without requiring advanced technical knowledge.
What kinds of companies are already using vrein.ai?
We work with some of Argentina’s most well-known retailers, including Cetrogar, Musimundo, Levi’s, Topper, Xiaomi, Asics, Fila, Tienda River, Bidcom, and Farmacia Indiana, among others. Our platform is designed for e-commerce businesses with enough traffic and product catalogs to justify large-scale personalization.
Does Vrein.ai replace my marketing team or complement it?
vrein.ai enhances your existing team—it doesn’t replace it. It automates repetitive, time-consuming tasks and segmentation, so your team can focus on strategy and creativity. We also offer complementary services in campaign management, banner design, and consulting for those who need supports.
What specific results can I expect when using vrein.ai?
Results vary by business, but the most common impacts we see among our clients include: increased conversion rates thanks to personalized recommendations, higher average order values driven by cross-selling and up-selling strategies, and recovery of lost revenue through automated abandoned cart workflows. The A/B Testing module allows you to measure the incremental impact of each action.
How does vrein.ai measure the impact of its recommendations?
We have an A/B testing module that measures incremental impact, which means we don’t just track clicks or opens, but also the actual effect of each intervention on sales. This enables us to make data-driven decisions and continuously optimize our personalization strategies.
How can I start using vrein.ai?
The first step is a diagnostic meeting with our team, during which we analyze your e-commerce site, your goals, and the most relevant customization opportunities for your business. From there, we define the implementation plan and the modules best suited to your needs. You can contact us via vrein.ai or write to us directly.
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