The digital brain that
turns data into sales
Move from intuition to prediction. vrein.ai understands every user in real-time to trigger the perfect move: on-site recommendations and automated emails featuring the right product, at the right time.
Platform
Benefits and Solutions
Carousels
Display products dynamically based on each user’s activity or your business priorities. They can be personalized in real time, based on browsing history, or configured to highlight rankings, offers, and related products.
Email Marketing
Hyper-relevant email campaigns that adapt to each user’s interests and behavior. Product recommendations can be generated in real time or based on user history, ensuring personalized and relevant content that boosts conversion.
CDP (Customer Data Platform)
A platform that unifies and organizes historical user data from multiple channels. It allows you to segment audiences based on behavior and create consistent, personalized experiences across your entire eCommerce.
Neural – AI Assistant
Assists in building email marketing campaigns by suggesting content and configurations based on user behavior. Recommends products for generic carousels and proposes segments and audiences based on purchase and browsing history, enabling faster and more effective decisions.
Personalized Banners
Dynamic banners tailored to each user profile. They can be triggered by location, time, or browsing behavior to ensure the displayed content is relevant in every context.
Product Recommendation Engine
An AI engine that predicts and displays the most relevant products for each customer, combining browsing data with business criteria. It offers personalized, hyper-personalized, cross-selling, and popularity-based recommendations in formats such as carousels, banners, and email marketing.
Integrations
Available connectors
Modules
Main features
Sales A/B Testing
Compare your eCommerce performance with and without Vrein to evaluate real impact on sales, conversions, and user experience. Identify the platform’s added value with concrete data.
Product Performance Metrics
Access detailed insights on sales, interactions, and conversions for each product in your eCommerce. Discover which items drive the most impact and refine your commercial strategy based on real results.
Cross-Selling & Up-Selling Carousels
Show related or complementary products to what users are viewing or buying. This helps increase average order value and improve the shopping experience with relevant recommendations.
Abandoned Cart Recovery
Automatically send emails to users who left items in their cart without completing the purchase. Remind them of their interest, encourage conversion, and reduce sales loss.
Audience Creation and Lead Segmentation
Group users based on their behavior, interests, or historical data to build precise audiences. This enables you to personalize campaigns and maximize your marketing effectiveness.
Website Personalization
Adapt your eCommerce content, products, and promotions according to each user’s profile and behavior. Deliver unique experiences that increase relevance and conversion with every visit.
Integration with VTEX and Magento
We connect our platform natively with VTEX and Magento for fast, frictionless implementation. This allows you to leverage all personalization and analytics features directly within your eCommerce.
Differentiation in Hot Sale Campaigns
Boost your eCommerce during massive campaigns like Hot Sale by standing out with personalized experiences. Offer unique recommendations, promotions, and messages that attract attention and prevent customer loss to competitors.
Cases
Success Stories
On City
"Vrein provides us with the intelligence and flexibility
that takes our platform to the next level. Its
ultra-personalization tools allow us to create unique
experiences without having to manually build collections or
promotions."
With the CDP, we can reach multiple audiences with different
interests at the same time and also execute true one-to-one
marketing: each user receives personalized communications
based on their behavior and business rules — something that
would be impossible without Vrein.
Andrés Zaied
Digital Channels Manager
Topper
What was your main challenge before using Vrein?
“Our main challenge before implementing Vrein was the lack
of relevance and operational inefficiency in the visual
communication on our website, with a strong dependence on
static banners or very broad manual segmentations.”
What positive results or benefits did you achieve by
implementing Vrein?
“The key benefit was algorithmic and automated
personalization, which led to a direct improvement in
business metrics by aligning visual content with user
purchase intent, generating a positive and measurable return
on investment (ROI) and conversion rates above 1%.”
Soraya Barba Kehdy
Ecommerce Manager
Musimundo
“Vrein’s CDP tool allowed us to address our business needs
while also understanding and gaining deeper insight into our
audiences’ interests and concerns”
“Email marketing campaigns are a key driver for reaching our
contact base during highly competitive events such as Hot
Sale and Cyber Monday.”
Joaquín Mieth
Head of Marketing
CLIENTS
Those who trust
TEAM
Who we are
History
We have been innovating since 1997. We were pioneers in building
the region’s digital ecosystem and grew alongside eCommerce,
understanding that relevance is key to conversion.
We left behind the era of simply “implementing stores” to focus
on “empowering them.” We created vrein.ai, a Marketing
Automation and Artificial Intelligence platform that eliminates
manual work and delivers exactly what users are looking for, at
the right moment.
With Newdigitalway’s legacy of excellence and more than 25 years
of experience from our founding partners, we support leading
brands not only with tools, but also with a clear vision: to
turn technology into the engine of your business growth.
Hector A. Sierra
Founder / Partner - CEO
Roberto Cibrián Campoy
Founder / Partner & CSO
Hernan Coronel
Account Leader
Nicolás Canton
CMOServices
We power businesses
Paid Media Management
We execute data-driven paid media strategies, supported by
advanced attribution models that allow a clear
understanding of the real impact of each channel and
touchpoint throughout the conversion journey.
This approach enables eCommerce businesses to make more
accurate decisions, optimize advertising investment in
real time, and maximize return, aligning acquisition and
performance campaigns with business objectives.
Campaign Management
We provide an end-to-end email marketing campaign
management service for eCommerce, covering audience
definition, segment creation, and the execution of
personalized communications based on user behavior.
This service allows eCommerce businesses to improve
message relevance, optimize campaign performance, and gain
clear visibility into key metrics such as conversions,
engagement, and return on investment. As a result,
marketing actions become more efficient, measurable, and
aligned with commercial goals.
Banner and Template Design
We design banners and visual templates tailored for
eCommerce, created to integrate seamlessly into the
browsing experience and digital campaigns. These assets
are designed to clearly communicate value and drive
concrete actions such as clicks and conversions.
Through intelligent platforms like Vrein, designs are
configured dynamically and personalized in real time,
adapting to each user’s behavior, interests, and context.
This enables eCommerce businesses to increase
communication relevance, improve engagement, and maximize
campaign performance through continuous optimization and
data-driven testing.
Strategic Consulting and Growth Marketing
We provide strategic consulting tailored to eCommerce,
combining business analysis, data, and marketing to define
sustainable and actionable growth plans. We evaluate
processes, channels, and opportunities to align digital
strategy with business objectives.
Through a growth marketing approach, eCommerce businesses
can identify growth levers, optimize customer acquisition
and retention, and improve marketing performance,
achieving more efficient decision-making and measurable
results over time.
Contact
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